When I rescued my first dog, Bella, I looked for a natural, nutritious pet food that would help her grow up happy, healthy, and strong and that aligned with my personal values. But at the time, every option seemed filled with ingredients that compromised my standards of animal welfare, sustainability, and transparency. As an animal lover, I wanted to make sure that I was not only providing my pet with the best quality food, but that it was made ethically, from human family farms who treated their animals with respect. I was disappointed with the options available, so together with my husband, Isaac, and my brother-in-law, Derek, we set out to explore what it took to develop a pet food that met our standards, knowing that there were probably many others looking for it. for the same.